Webinars: only 2.5% opportunity to deal conversion rate Lead lists, email campaigns trade shows, and webinars have the lowest conversion rate and the highest lead-time. Website leads take around 75 days, and referrals take 97 days to convert. It takes only 40 days, on average, to convert a lead coming from social to a deal. Among the worst performing channels are lead lists, events and email campaigns with less than 0.1% lead to deal conversion rate.ДЄnother important insight is that employee and customer referrals, company websites and social also tend to have the fastest progression from lead to deal. This is followed by the company website and social. 3.6% of employee and customer referrals convert to deals, higher than any other channel. The most important metric, leads to deal, shows one clear winner. Conversion rate from opportunity to deal is even lower - only 6% of opportunities convert to deals, but it takes only 18 days, on average, to convert. Overall, our analysis shows that on average, 13% of leads convert to opportunities and the average time for conversion is 84 days.

Lead to opportunity-13% Opportunity to deal-6% Results are surprising: some channels are better at creating opportunities, but those opportunities are less likely to close in other channels, itвЂ™s harder to create opportunities, but these opportunities are more likely to close. Fortunately, we have Salesforce, where we can track lead sources all the way to closing the deal.ДЄt Implisit, we analyzed anonymous aggregated lead data from hundreds of companies to see what works and what doesnвЂ™t.

ThatвЂ™s why itвЂ™s hard to know from the top of your head whatвЂ™s working and whatвЂ™s not. Are you focusing on the right channels?Д«2B sales processes are complex, with myriad stakeholders and prolonged decision cycles. Implisit analyzed the pipelines of hundreds of companies to discover the channels that deliver the highest conversion rate.

Benchmark research